6 Las Vegas Influencers Worth Following
Las Vegas has a distinct crop of local influencers — creators who've built real audiences by living inside the city's food, casino, and entertainment scene and reporting back on it daily. Unlike national names who occasionally post from the Strip, these six are Vegas-based, Vegas-focused, and genuinely shape how locals and tourists experience the city. Here's who's worth a follow.
1. Vegas Starfish (Jennifer Gay)
Jennifer Gay, better known as Vegas Starfish, has spent years building a reputation as one of the city's most trusted insiders. Her TikTok and YouTube content covers hidden gems, upgrade hacks, and the constantly shifting Vegas landscape — insight sharp enough to land her a spot on The Drew Barrymore Show. If you want to know what's actually worth doing in Vegas this month, she's a reliable place to start.
2. Unlokt (Drew Belcher)
A UNLV Lee Business School grad, Drew Belcher turned a deep knowledge of the local food scene into one of the city's biggest food-content accounts. His short-form videos — think a $1,000 lobster tray at Golden Steer Steakhouse — regularly rack up millions of views, and behind-the-scenes cooking clips have topped 100 million. With 1.6M+ TikTok followers and 860K+ on Instagram, Unlokt has real pull with Vegas restaurants.
3. Vegas Matt (Matt Morrow)
Matt Morrow moved to Las Vegas from California over a decade ago and started filming his casino sessions — now he's one of the most recognized gambling creators in the country. With 1.4M+ YouTube subscribers and a recent partnership with FanDuel Casino, Vegas Matt has turned high-stakes blackjack and baccarat play into a full-time media career.
4. Las Vegas Fill (Philip Tzeng)
Philip Tzeng built Las Vegas Fill into one of the go-to accounts for restaurant reviews in the valley, covering everything from Strip institutions to strip-mall gems. He's said a large share of his following now comes from tourists planning trips around his recommendations — a good sign of how much influence local food content wields on visitor behavior.
5. Keith Lee
No list of Vegas creators is complete without Keith Lee. A former MMA hopeful (and brother of UFC's Kevin Lee) who pivoted to food reviews during the pandemic, Lee has grown into a genuine cultural force — his reviews have single-handedly saved struggling restaurants from closing, both in Vegas and beyond. With 17M+ TikTok followers, he's arguably the most influential food creator in the country right now, and he still calls Las Vegas home.
6. Vital Vegas
Part news outlet, part gossip column, part hype account — Vital Vegas has become a go-to source for what's actually happening on and off the Strip, from new openings to closures to the occasional bit of Vegas drama. If you want to stay current on the city's ever-changing entertainment landscape, it's worth a follow.
Know a Las Vegas creator or influencer we should feature next? List them here or reach out — we're always looking for the next spotlight.